Seeker (media Company)

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Seeker (stylized SeeSan Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

, California. The network was established in 2015 within a former independent division of

Discovery Communications Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Chann ...

known as

Discovery Digital Networks Discovery Digital Networks was a San Francisco based multi-channel Internet television and digital cable network that created, produced and distributed streaming television shows on niche topics. It was sold by Discovery Communications into Group ...

. Seeker produces online video and editorial content for the digital media landscape, with an emphasis on social platforms and

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

History

Seeker was relaunched in May 2016 in an effort by

to reach millennial audiences looking to satisfy their curiosity by immersing themselves in science, technology and culture. The network was initially launched in March 2015, with a focus on exploration and adventure. In October 2016, Seeker was acquired by the newly founded

Group Nine Media Group Nine Media was an American digital media holding company based in New York City. The company comprises Thrillist, NowThis, The Dodo, and Seeker. The four brands and former brand Sourcefed, merged to form Group Nine Media in October 2016. ...

, along with Thrillist Media Group,

NowThis News NowThis News is a progressive social media-focused news organization founded in 2012. The company posts short (in most cases 15 seconds long) news videos and hyperpartisan content. History NowThis News was founded by ''Huffington Post'' co-fo ...

, The Dodo and

SourceFed SourceFed was a YouTube channel and news website created by Philip DeFranco in January 2012 as part of YouTube's original channel initiative, and was originally produced by James Haffner. The main SourceFed channel mainly focused on popular cu ...

Studios. This new media group earned a $100 Million investment from

, and is under the leadership of former Thrillist CEO Ben Lerer.

Properties

Seeker's

Channel (also called Seeker; formerly DNews) surpassed more than 4 million YouTube subscribers in August 2019. In 2015, Seeker's program ''Rituals'', with Laura Ling, was nominated for an

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

. A ''Seeker Stories'' documentary co-produced with the ONE Campaign about

energy poverty Energy poverty is lack of access to modern energy services. It refers to the situation of large numbers of people in developing countries and some people in developed countries whose well-being is negatively affected by very low consumption of e ...

Sub-Saharan Africa Sub-Saharan Africa is, geographically, the area and regions of the continent of Africa that lies south of the Sahara. These include West Africa, East Africa, Central Africa, and Southern Africa. Geopolitically, in addition to the List of sov ...

was honored with a

Shorty Award The Shorty Awards (also known as “The Shortys”) honors the most innovative work globally in digital and social media by brands, agencies, nonprofits and creators. The Shortys’ mission is to celebrate, inspire and push the boundaries of exce ...

in 2016. ''Seeker Daily'', a short-form news show, partnered with YouTube to cover the 2016 Republican & Democratic Party national conventions in

Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...

and

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

. In 2016, Seeker began producing content for

virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...

headsets. ''Seeker VR'' content is also distributed on YouTube. and the DiscoveryVR app.

Addison O'Dea Addison O'Dea (, ) is an American filmmaker and writer who specializes in anthropology. His work has been published and broadcast by National Geographic, Discovery and Ozy. Family and education Hugh Addison White O'Dea was born on June 15, ...

was among the first to create original films for them, including explorations into the origins of voodoo in West Africa and explorations into the Sahara to find ancient Koranic libraries. In May 2018, Seeker launched a new vertical, "Seeker Universe". The channel is dedicated to outer-space content and intended for a millennial audience. In June 2018, Seeker partnered with Discovery to launch "The Swim", a multi-platform franchise following Ben Lecomte's 5,000-mile-long swim across the Pacific Ocean from Tokyo to San Francisco in an effort to gain awareness on the state of ocean health from pollution. His six-month journey was available to viewers across multiple platforms, a mid-form video series on Seeker's channels and Discovery GO, short-form social videos, weekly Instagram Stories, weekly TV Swim updates on Discovery channel, and the project culminates with a feature-length documentary later in 2019. In April 2019, Seeker released its new YouTube series "SICK", which looks at how diseases work in the human body. Each episode covers a different disease and brings in researchers and doctors to explain them. In July 2019, Seeker partnered with Discovery on a one-hour television special, "Confessions from Space", in celebration of the 50th anniversary of the

Apollo 11 Apollo 11 (July 16–24, 1969) was the American spaceflight that first landed humans on the Moon. Commander Neil Armstrong and lunar module pilot Buzz Aldrin landed the Apollo Lunar Module ''Eagle'' on July 20, 1969, at 20:17 UTC, an ...

moon landing.

Legacy properties

TestTube and DNews

On September 12, 2012, DNews launched on YouTube with three hosts: Trace Dominguez, Anthony Carboni, and

Laci Green Laci Green (born October 18, 1989) is an American YouTuber. Her content focuses on sex education; Green also hosted ''Braless'', the first MTV YouTube channel, as part of a 12-week deal with MTV. The first episode aired November 4, 2014. In 2016, ...

. On April 19, 2014, it was announced that Tara Long would be joining as a host. Three videos were uploaded every day. The show was rebranded to Seeker on March 1, 2017. In May 2013, Discovery Digital Networks launched the

TestTube NowThis News is a progressive social media-focused news organization founded in 2012. The company posts short (in most cases 15 seconds long) news videos and hyperpartisan content. History NowThis News was founded by '' Huffington Post'' co-f ...

network, which became the home of DNews,

's Sex+ Channel, and Blow it Up! hosted by

Tory Belleci Salvatore "Tory" Paul Belleci (born October 30, 1970) is an American television personality and model maker, best known for his work on the Discovery Channel television program ''MythBusters''. He has also worked with Industrial Light and Magic on ...

from

Mythbusters ''MythBusters'' is a science entertainment television program, developed by Peter Rees and produced by Australia's Beyond Television Productions. The series premiered on the Discovery Channel on January 23, 2003. It was broadcast internatio ...

. In March 2015, Discovery Digital Networks launched Seeker Network, which became the home of Seeker Daily, Seeker Stories, and several affiliate shows that centered around adventure and human interest stories. On May 25, 2016, Discovery Digital Networks rolled out changes to its network lineup. The TestTube channel – which had since been renamed to TestTube News – rebranded to Seeker Daily, a show that previously ran on the primary Seeker channel. The overall format of the TestTube News was preserved, but the TestTube brand was phased out of existence. On March 2, 2017, DNews' YouTube channel was rebranded to Seeker. On March 17, 2017, the Seeker Daily channel was rebranded with a new format and new team as

NowThis NowThis News is a progressive social media-focused news organization founded in 2012. The company posts short (in most cases 15 seconds long) news videos and hyperpartisan content. History NowThis News was founded by ''Huffington Post'' co-fo ...

(part of Group Nine Media; along with Seeker).

References

External links

Seeker.com

GroupNineMedia.com
{{Vox Media 2015 establishments in California Digital media Mass media about Internet culture Vox Media